A few decades ago, brands would have limited channels to push their brands through. They could either sell their brands directly to the retailers; alternatively sell to distributors who would then sell to retailers. This, however, was before the advent of the internet; but with the internet, most consumers prefer making their purchases online. This has got vendors thinking how they could also venture here and get hold of customers. This did not take long before technology advanced, and now, people are not only selling on social media platforms but they are as well doing it through online stores often referred to as e-commerce shops.
There are two types of e-commerce platform, the B2C platform, where vendors sell their products and services to individual consumers. The other type is the B2B e-commerce platform, and here online shops sell their goods and services to other businesses and not individuals. B2B stands for Business to Business Electronic Commerce. These days, the B2b wholesale business is now turning to the wholesale e-commerce platforms are a better way to do business online.
Why Vendors Opt for Wholesale E-commerce Platform
As a vendor, your B2B customers are also consumers. Currently, the B2C commerce is setting the pace, and the B2b is following suit. Notable companies like Amazon Etsy and eBay are examples of B2C e-commerce shops. Their customers have multiple channels of purchasing products from these platforms, e.g., through their desktops computers, laptops ipads and even using phones. The same can be achieved with the B2B online shops. In fact, Forrester has it that currently B2B e-commerce platforms account for 10% of all B2B sales, and is almost clocking $1trillion in revenue, a good reason to venture here and have a share of the cake.
How a Wholesale E-commerce Platform Affects Your Business
It increases sales
The shop will be open 24/7 360 days for your customers to make orders without being restricted by geographical location or time. A credible report says that B2B owners increased their spending since they first bought through omnichannel. These channels increase sales and thus overall revenue.
Enhances customer relationship
E-commerce shops need to have a user-friendly interface, which then saves time and improve customer expectations. If you are trading via your wholesale e-commerce B2B, you need therefore to frequently employ e-commerce solutions from time to time to give your B2B shoppers an excellent buying experience.
Research by ERP suggests that the cost of servicing an order manually is about $150. However since e-commerce platforms employ various solutions, this cost is reduced to around $25 per order, and this goes a long way to save enormous costs for your business.